23 · SALES PROGRAM
Sales scripts · Objection handling · Partner onboarding · Training materials Bracelet free with $19/mo subscription
Executive Summary
Wellex offers a $19/mo subscription with a free wellness bracelet, rather than selling the device. This dramatically lowers the barrier to entry: $19 instead of $199+.
Key paradigm shift:
| Model | Offer |
|---|---|
| ❌ Old | "Buy a bracelet for $199" |
| ✅ New | "Subscribe for $19/mo → get the bracelet free" |
Target metrics: 10,000 subscribers in 3 months · Activation rate >90% · Churn <8%/mo
1. Sales Funnel
Awareness: 200,000 (KOL + Ads + MLM + Organic)
↓ 12% CTR
Landing Page: 24,000 unique visits
↓ 15% signup
Registration: 3,600
↓ 70% subscribe
Subscription $19/mo: 2,520
↓ 95% activation
Active users: 2,394
↓ 30% refer
Referrals: 718 → new cycle
K-factor: 0.28 (viral coefficient) · Effective reach/mo: ~3,500 users
2. Sales Scripts
2.1 Cold Outreach (Telegram/Instagram DM)
Step 1 — Hook:
"Hi, [Name]! Saw your posts about fitness/health — great content! 🔥"
Step 2 — Interest:
"Quick question: if a bracelet tracked your health and paid you up to 20% monthly on your deposit — would you try it?"
Step 3 — Value:
"I've been wearing Wellex for [X] days myself. My WVI is [XX], yield this month — $[XXX]. The bracelet is completely free, subscription is just $19/mo."
Step 4 — Call to action:
"Want me to send a 2-minute video on how it works? Or sign up through my link — first month 50% off."
- Agreement → link + video
- Decline → "No problem, save the link in case you change your mind. Good luck! 💪"
2.2 Warm Contact (acquaintance)
Step 1 — Context:
"[Name], remember we talked about health/passive income? I found a product that combines both."
Step 2 — Simple explanation:
"Wellex is a bracelet like Whoop or Oura, but it also pays you. You wear it, live healthy → earn 0–20% monthly on your deposit in USDT."
Step 3 — Social proof:
"I've been using it for [X] months, earned $[XXX]. Here's my WVI today [show screenshot]. And the bracelet is free — $19/mo subscription, that's it."
Step 4 — Risk reversal:
"There's a 30-day refund: if you don't like it, you get your $19 and the bracelet back. Nothing to lose."
Step 5 — Call to action:
"Want me to sign you up? Takes 2 minutes."
2.3 Partner Opportunity (recruiting)
Step 1 — Qualification:
"[Name], have you ever thought about an extra income stream with no upfront investment?"
Step 2 — Pitch:
"Wellex has a partner program: 10 ranks from Explorer to Legend. Explorer — 1 referral, income $20–50/mo. Manager (25 referrals) — $500–1,500/mo. Legend — $150,000–500,000+/mo."
Step 3 — Uniqueness:
"Main differences from traditional MLM:
- Free entry — $0
- No purchase required
- People want this product: free bracelet + passive income from health
- All payouts in USDC, on-chain — 100% transparent"
Step 4 — Proof:
"I started [X] months ago, now [rank], earning $[XXX]/mo. Here's a screenshot of my dashboard."
Step 5 — Call to action:
"Want to learn more? There's a 15-minute presentation — I can send it or we can hop on a call."
2.4 One-on-One Presentation (15 minutes)
Min. 0–2: Problem
"Did you know 90% of people don't monitor their health until they get sick? And 80% want passive income but don't know how to start without risk."
Min. 2–5: Solution
"Wellex solves both. It's a smart wellness bracelet (free with $19/mo subscription):
- Tracks heart rate, HRV, sleep, stress, steps
- Calculates Wellness Vitality Index (WVI) from 0 to 100
- Higher WVI → higher Monthly Yield on deposit (0–20%)
- AI assistant: 24/7 health recommendations"
Min. 5–8: Proof
"My personal example [show app]:
- WVI: [XX]
- Monthly Yield last month: $[XXX]
- Streak: [XX] days in a row
- Deposit: $[X,XXX]
Top users [show leaderboard]"
Min. 8–12: Partner Program
| Rank | Referrals | Income/mo |
|---|---|---|
| 🧭 Explorer | 1 | $20–50 |
| 🔧 Builder | 3 | $50–150 |
| 🏅 Achiever | 10 | $200–500 |
| 🔷 Manager | 25 | $500–1,500 |
| 💎 Director | 50 | $1,500–4,000 |
| 🛡️ Leader | 100 | $4,000–15,000 |
| 🌐 Ambassador | 200 | $15,000–30,000 |
| 👁️ Master | 350 | $30,000–75,000 |
| 👑 Champion | 500 | $75,000–150,000 |
| 🔱 Legend | 1,000 | $150,000–500,000+ |
Free entry. No purchase required.
Min. 12–15: Close
"Two options:
- User — $19/mo subscription, free bracelet, yield from health
- Partner — same + build your network and earn from your team's subscriptions
Which fits you better? Let's sign you up right now."
3. Objection Handling
Top 15 Objections
| # | Objection | Response |
|---|---|---|
| 1 | "Is this a pyramid/MLM?" | "Main difference: free entry, no purchase required, income comes from real subscriptions to a real product. All payouts in USDC on-chain — you can verify. 70%+ of users are just users, not partners." |
| 2 | "$19/mo is expensive" | "$19 is 63 cents a day. For that you get a free bracelet, 24/7 AI doctor, and Monthly Yield up to 20% on your deposit. With a $5,000 deposit, yield = $50–85/mo. Subscription pays for itself in under 3 months." |
| 3 | "Where does 5–20% Monthly Yield come from?" | "Yield is generated through DeFi protocols: Aave, Curve, Pendle. It's real returns from lending and liquidity provision — not thin air and not from new participants. Higher WVI → larger share in the pool." |
| 5 | "I already have an Apple Watch" | "Apple Watch doesn't pay for health. Wellex is the only product that converts healthy habits into real income. And the bracelet is free — you lose nothing." |
| 6 | "I don't want to invite anyone" | "You don't have to! 80% of users are just users. $19/mo subscription → free bracelet → 5–20% Monthly Yield on deposit. Partner program is optional." |
| 7 | "No money for a deposit" | "Deposit isn't required to start. Subscribe for $19/mo, get the bracelet, improve your health. When you're ready — add any amount from $100 and start earning." |
| 8 | "I don't understand crypto" | "You don't need to. The app does everything: card top-up, automatic yield, card withdrawal. Like a bank deposit, but with better returns." |
| 9 | "I need to think about it" | "Of course! While you think — I'll send a 3-minute video with real user cases. Reminder: 30-day refund if you're not satisfied." |
| 10 | "Why haven't I heard of this before?" | "Wellex launches in March 2026. You're learning about it among the first — early users always earn more. First partners get a +1% lifetime yield bonus." |
| 11 | "Health data is private" | "All data is encrypted by the TEE chip right in the bracelet. Even Wellex doesn't see raw data. Full GDPR compliance. You control what and to whom is shared." |
| 12 | "Will the bracelet break?" | "12–24 month warranty. Bracelet is free — we'll replace it if needed. IP68 waterproof, 14-day battery." |
| 13 | "Competitors (Whoop/Oura) are better" | "Whoop — $30/mo with no yield. Oura — $300 + $6/mo with no yield. Wellex — $19/mo, free bracelet, plus 0–20% Monthly Yield. The math is clear." |
| 14 | "This sounds too good to be true" | "I get the skepticism. That's why: try it free for 30 days. If you don't see results — full refund. Here's my personal experience [show]. Here's yield data [show]." |
| 15 | "I don't have time" | "That's exactly why Wellex is perfect: put on the bracelet and forget it. AI does everything — recommendations, yield optimization, even content generation for partners. Lazy Factor is our core principle." |
4. Partner Onboarding
Day 0: Registration (5 minutes)
- Click referral link → personal referral link
- Register: email + Telegram
- Download Wellex App (iOS/Android)
- Subscribe $19/mo (card or crypto)
- Enter delivery address → free bracelet shipped
- Welcome Kit: welcome video + PDF "Quick Start"
Days 1–3: Activation
After receiving the bracelet:
- Bluetooth pairing (automatic)
- First data — within 4 hours
- AI welcome: "Welcome! Your first WVI…"
- Task: "Wear the bracelet 7 days for calibration"
- Added to rank and regional Telegram chats
Days 1–7: Fast Start Training
| Day | Topic | Format | Duration |
|---|---|---|---|
| 1 | What Wellex is and how WVI works | Video | 8 min |
| 2 | How yield and deposit work | Video + FAQ | 10 min |
| 3 | Partner program: 10 ranks | Video + PDF | 12 min |
| 4 | How to invite your first 3 referrals | Video + scripts | 10 min |
| 5 | AI Partner Assistant: how to use | Demo | 8 min |
| 6 | Objection handling: top 10 | Video + practice | 12 min |
| 7 | Your first WVI! Next steps | Live call with mentor | 15 min |
Days 8–30: Builder Sprint
| Week | Goal | Support |
|---|---|---|
| 2 | First referral | Daily tips from AI + mentor check-in |
| 3 | Second referral | Scripts for warm contacts |
| 4 | Third referral → Builder 🔧 | Chat congratulations + bonus |
Ongoing Training (monthly)
| Format | Frequency | Content |
|---|---|---|
| "Product Deep Dive" webinar | 2×/mo | New features, case studies, Q&A |
| "Sales Mastery" webinar | 2×/mo | Scripts, objections, conversion |
| Leadership Call (Manager+) | 1×/mo | Growth strategy, best practices |
| Master Summit (Leader+) | 1×/quarter | In-person or Zoom, strategy |
5. Training Materials
Wellex Academy (in-app)
| Module | Lessons | Certificate |
|---|---|---|
| 101: Wellex Basics | 5 | ✅ |
| 102: WVI and Health | 4 | ✅ |
| 103: Yield and DeFi for Beginners | 6 | ✅ |
| 201: Art of Sales | 8 | ✅ |
| 202: Social Media Marketing | 6 | ✅ |
| 203: Team Building | 7 | ✅ |
| 301: Leadership (Manager+) | 5 | ✅ |
| 302: Advanced Strategies (Director+) | 4 | ✅ |
Promo Materials (ready to use)
| Material | Formats | Count |
|---|---|---|
| Social media banners | PNG, 10 sizes | 20 |
| Stories templates | Canva + PNG | 15 |
| Video clips | MP4, 15/30/60 sec | 10 |
| Presentations | PDF + Google Slides | 3 |
| Offline flyers | PDF (A5, A4) | 5 |
| Email templates | HTML | 8 |
| DM scripts | Text | 6 |
Income Calculator (on landing page)
Inputs:
- Subscription: $19/mo
- Deposit: from $100
- Your WVI: 0–100 (slider)
Output:
- Monthly Yield: $XXX
- Annual yield: $X,XXX
- Subscription payback: X days
→ [Start earning]
6. Sales Channels
Channel Structure
| Channel | Share | CAC | Description |
|---|---|---|---|
| MLM network | 35% | $15–25 | Partners invite via referral links |
| Direct sales (website) | 25% | $25–35 | Landing → subscription |
| KOL / Influencers | 20% | $30–45 | Wellness and crypto influencers |
| B2B / Corporate | 15% | $10–15 | Corporate wellness programs |
| Marketplace / App Store | 5% | $20 | Organic discovery |
Pricing
| Offer | Price | Includes |
|---|---|---|
| Standard | $19/mo | Free bracelet + app + AI + all features |
| Corporate | $12–15/person/mo | Bracelets + HR Dashboard + analytics |
Minimum subscription term: 3 months. Single $19/mo rate for all users.
7. Sales KPIs
| Metric | M1 | M3 | M6 |
|---|---|---|---|
| New subscriptions | 2,000 | 8,000 | 20,000 |
| MRR | $38K | $152K | $380K |
| Activation rate | >85% | >90% | >92% |
| Churn (monthly) | <10% | <8% | <6% |
| Referral rate | >25% | >30% | >35% |
| NPS (Day 14) | >45 | >50 | >55 |
8. Customer Support
Support Tiers
| Tier | Channel | SLA | Coverage |
|---|---|---|---|
| 0 | FAQ + In-app wizard + YouTube | Self-service | 60% of requests |
| 1 | AI chatbot + Live chat + Telegram | Response <2 h, resolution <24 h | 30% of requests |
| 2 | Specialist team | <48 h | Technical and financial issues |
| 3 | Warranty / RMA | <7 days | Replacement, return |
Warranties and Returns
| Parameter | Condition |
|---|---|
| Bracelet warranty | 12 months |
| Subscription refund | Full refund within 30 days |
| Bracelet on cancellation | If subscription cancelled within 30 days — user keeps the bracelet |
| Defective replacement | Free, within 7 days |
9. Income Disclosure Statement (IDS)
⚠️ Required: IDS link must appear in all partner program promo materials, presentations, and scripts.
Wellex publishes an Income Disclosure Statement quarterly (not annually — above FTC standard).
| IDS Metric | Description |
|---|---|
| % active partners | Share of partners with ≥1 payout in the period |
| Median income | 50th percentile among active partners |
| Average income | Arithmetic mean among active partners |
| Maximum income | Top 1 partner in the period |
| % with no income | Share of registered partners with $0 payouts |
| Distribution by rank | Income for each of the 10 ranks |
Access: public page wellex.ai/ids + PDF version.
First IDS: published no later than Month 3 after launch.
Promo wording: "Income depends on personal effort, team size, and market conditions. Details in Income Disclosure Statement: wellex.ai/ids"
⚠️ Target Yield is not a guarantee. Actual returns depend on DeFi market conditions, user WVI, and strategy allocation. Wellex does not compensate shortfalls in returns from subscription revenue.
→ Related documents: 09_PARTNER_PROGRAM.md (MLM, ranks) · 11_GO_TO_MARKET.md (GTM) · 08_HARDWARE.md (bracelet)
Wellex © 2026 · Confidential
v6.0 note: $49/$99 = community membership (NOT subscription tiers). Application available from MVP launch day.