21 · GAMIFICATION
Version: 6.0 | Date: 12.03.2026 | Status: Canonical Category: Product SSOT for: Achievement system, gamification mechanics, Living NFT Dependencies: 04_APP_UX (display), 26_COMMUNITY (community layer), 03_WELLNESS_SCORE (WVI)
Achievements · Leaderboards · Streaks · Challenges · Seasons · NFT Rewards · Community Gamification All rewards in USDC · No fungible token · Integrated with Community (APP) and Yield (WEB)
⚠️ Yield-linked rewards are based on Target Yield — not guaranteed returns. Actual yield depends on DeFi market conditions.
TL;DR
- 26 achievements across 6 categories · soulbound NFT badges · no trading value
- First 24h Achievement Chain: 6 badges in first 24h = dopamine loop = retention +40%
- Living NFT changes appearance in real time based on WVI
Architectural Separation
| Element | APP | WEB |
|---|---|---|
| Achievements & Badges | ✅ Display | ✅ Yield impact |
| Streaks | ✅ | ✅ |
| Challenges (wellness) | ✅ | ❌ |
| Community challenges | ✅ | ❌ |
| Leaderboards | ✅ | ✅ (widget) |
| NFT Gallery | ✅ | ✅ |
| Yield boost from achievements | ❌ (only %) | ✅ (in $) |
| Seasons | ✅ | ✅ |
Executive Summary
Wellex gamification system — engagement engine that increases DAU/MAU by 60%, retention by 63%, average band wear time by 44%. Integrated with Community section in APP.
Principle: Wellex has no native fungible token. All rewards are paid in USDC/USDT. NFT = soulbound (ERC-5192) achievement badges (non-transferable, no trading value).
1. Achievements (26 achievements)
Categories
| Category | Achievements | Description |
|---|---|---|
| 🏃 Activity | 5 | Steps, workouts, calories |
| 😴 Sleep | 4 | Sleep quality and duration |
| 🧠 Mindfulness | 4 | HRV, stress, meditations (Emotional Mining) |
| 🔥 Streaks | 4 | Streak days |
| 👥 Community | 5 | Groups, challenges, duels |
| 🏆 Prestige | 4 | Leaderboards, seasons |
Full List
| # | Name | Category | Condition | Yield bonus |
|---|---|---|---|---|
| 1 | First Steps | 🏃 | 10,000 steps in 1 day | — |
| 2 | Marathon Week | 🏃 | 70,000 steps in a week | — |
| 3 | Million Miler | 🏃 | 1,000,000 steps total | +0.5% |
| 4 | Iron Will | 🏃 | 30 workouts in a month | +0.5% |
| 5 | Cardio King | 🏃 | 100 workouts 30+ min | +0.5% |
| 6 | Dream Weaver | 😴 | 7 days of 7+ hours sleep | — |
| 7 | Sleep Master | 😴 | 30 days of 7+ hours | +0.5% |
| 8 | Deep Sleeper | 😴 | 25%+ deep sleep, 14 days | — |
| 9 | Year of Rest | 😴 | 365 nights of healthy sleep | +0.5% |
| 10 | Zen Mind | 🧠 | HRV ≥60, 7 days in a row | — |
| 11 | Stress Slayer | 🧠 | Stress <30, 14 days | +0.5% |
| 12 | Inner Peace | 🧠 | HRV ≥70 + stress <20, 30 days | +0.5% |
| 13 | Emotional Miner | 🧠 | Predominance of positive emotions 30 days | +0.5% |
| 14 | Week Warrior | 🔥 | 7-day streak (WVI ≥50) | — |
| 15 | Monthly Champion | 🔥 | 30-day streak | Badge |
| 16 | Century Club | 🔥 | 100-day streak | NFT + yield +0.5% |
| 17 | Year-Long Legend | 🔥 | 365-day streak | NFT + yield +0.5% |
| 18 | Social Butterfly | 👥 | Join 5 groups | — |
| 19 | Team Player | 👥 | Participate in 5 team challenges | +0.5% |
| 20 | Duel Master | 👥 | Win 10 duels | — |
| 21 | Community Leader | 👥 | Create group with 50+ members | NFT |
| 22 | Challenge King | 👥 | Complete 20 challenges | +0.5% |
| 23 | Leaderboard Star | 🏆 | Top-10 in any leaderboard | +0.5% |
| 24 | Season Champion | 🏆 | Top-3 in season | +1.0% |
| 25 | Emotional Pioneer | 🏆 | WVI ≥90, 30 days | +1.0% |
| 26 | Founding Miner | 🏆 | First 1000 users | +1.0% (lifetime) |
Maximum yield boost from achievements: +5.0%
2. Streaks
Streak = continuous series of days with WVI ≥ 50. Displayed on APP home screen.
| Streak | Reward |
|---|---|
| 7 days | Badge «Week Warrior» 🔥 |
| 14 days | Badge |
| 30 days | «Monthly Champion» NFT |
| 100 days | «Century Club» NFT + yield +0.5% |
| 365 days | «Year-Long Legend» NFT + yield +0.5% |
Streak Protection: 1 freeze/month (illness, travel).
3. Challenges
(Integrated with Community — see 26_COMMUNITY.md)
Wellness Challenges (individual)
| Challenge | Condition | Reward |
|---|---|---|
| 💤 Sleep Marathon | 7 days of 7+ hours | Badge |
| 🚶 10K every day | 10,000 steps × 7 days | Badge |
| 🧘 Zen Week | HRV ≥60 every day | Badge |
| 🔥 Cardio Blast | 5 workouts ≥30 min | Badge |
| 🧠 Emotional Week | Predominance of positive emotions 7 days | Badge |
Community Challenges (team)
Managed via Community section in APP:
- Team WVI Challenge
- Group Step Challenge
- 1v1 Duels
- Seasonal Tournaments
4. Seasons (3 months)
| Season | Period | Theme | Main challenge | Prize pool |
|---|---|---|---|---|
| S1 | Apr–Jun 2026 | ☀️ «Solar Energy» | 300 hours of activity | $15,000 USDT |
| S2 | Jul–Sep 2026 | 🧠 «Inner Balance» | Avg WVI ≥70 (Emotional Mining focus) | $20,000 USDT |
| S3 | Oct–Dec 2026 | ❄️ «Steel Will» | 0 missed days + WVI ≥60 | $25,000 USDT |
| S4 | Jan–Mar 2027 | 🌸 «Rebirth» | Improve WVI by 20+ from start | $20,000 USDT |
Season 2 — «Inner Balance»: first season fully dedicated to Emotional Mining. Focus on emotional component of WVI.
5. NFT Rewards (Soulbound)
All NFTs are soulbound (ERC-5192): non-transferable, bound to wallet.
| Category | Examples | Yield bonus |
|---|---|---|
| Achievement NFT | Century Club, Community Leader | +0.5% each |
| Season NFT | S1 Gold, S2 Silver | +0.5–1.0% per season |
| Special NFT | Founding Miner, Emotional Pioneer | +1.0% (lifetime) |
NFT Gallery (in APP profile)
🏅 Collection: 12 of 26
🏃 Activity: ███░░ 3/5
😴 Sleep: ██░░ 2/4
🧠 Mind: ██░░ 2/4
🔥 Streaks: ██░░ 2/4
👥 Community: █░░░░ 1/5
🏆 Prestige: ██░░ 2/4
Total yield boost: +3.5%
6. Leaderboards
(Integrated with Community — see 26_COMMUNITY.md)
| Leaderboard | Period | Access |
|---|---|---|
| 🌍 Global | Monthly | APP + WEB |
| 📍 Regional | Monthly | APP |
| 📈 Improvement | Monthly | APP |
| 👥 Team | Monthly | APP |
| 🔥 Streak | Permanent | APP |
| 👫 Friends | Permanent | APP |
| 🧘 Group | Per group | APP |
7. Gamification Economics
Monthly budget (at 10K users)
| Item | Amount/month |
|---|---|
| Challenges rewards | $10,000 |
| Leaderboards | $5,000 |
| Team competitions | $5,000 |
| Streak rewards | $3,000 |
| NFT minting (gas) | $500 |
| Total/month | $23,500 |
ROI
| Metric | Without gamification | With gamification | Improvement |
|---|---|---|---|
| DAU/MAU | 45% | 72% | +60% |
| Wear time | 18 days/month | 26 days/month | +44% |
| Retention (6 mo) | 40% | 65% | +63% |
| NPS | 35 | 58 | +66% |
First 24h Achievement Chain — critical retention mechanism
Research shows: 80% of long-term retention is formed in the first 24 hours. Wellex turns the first day into a series of dopamine loops.
| # | Time | Achievement | Trigger | Reward |
|---|---|---|---|---|
| 1 | Registration | 🎉 "Welcome to Wellex" | Account creation | Badge + Welcome Video CEO |
| 2 | ~5 min | 📱 "Band Connected" | First bracelet BLE connection | Badge + animation + push celebration |
| 3 | ~2 hours | 👣 "First Steps" | First 1,000 steps | Badge + first WVI snapshot |
| 4 | Next morning | 🌙 "First Night" | First recorded night of sleep | Badge + sleep insight ("Your first night: 6.8h") |
| 5 | Day 1–2 | ✨ "Awakening" | First WVI > 30 | Badge + WVI explanation |
| 6 | Day 1–2 | 🤝 "Social Start" | Add 1 friend / join group | Badge + community access |
6 badges in ≤48 hours = powerful dopamine loop = retention +40% based on similar products (WHOOP, Strava).
Living NFT — viral social asset
Concept: User's soulbound NFT whose visualization changes in real time based on WVI.
| WVI | Visualization | State |
|---|---|---|
| 90–100 | 🔥 Golden glow, pulsing ornament | "Apex Wellness" |
| 70–89 | 💎 Blue glow, active animation | "High Performance" |
| 50–69 | 🌿 Green, calm animation | "Balanced" |
| 30–49 | ⚪ Silver, minimal animation | "Building" |
| 0–29 | 🌑 Dimmed, static | "Rest Mode" |
Key properties:
- Soulbound (non-transferable) — cannot be sold or transferred
- Updates automatically when WVI changes
- Visible in APP profile, WEB wallet, and as public link
- Social format: generates animated PNG/GIF for stories
Viral mechanism: "Look, my NFT is glowing gold today — I'm at WVI 94!" → organic content → awareness growth.
WVI Story — sharing biometrics on social media
What it is: automatically generated beautiful card with personal WVI data.
Formats: Instagram Story (9:16), Telegram post (4:3), Twitter/X card (16:9).
Card content:
- WVI for day / week / month (large, visual)
- Streak (🔥 Day 47)
- Rank in partner program
- Living NFT (minimal animation)
- Watermark: wellex.ai
Mechanics: in APP button "Share WVI" → select format → export → repost. Watermark creates organic marketing.
Duo Challenges — social competition
Concept: 1v1 competitions between APP users by WVI.
Mechanics:
- User A challenges User B: "Who will score more WVI in 7 days?"
- Invitation via APP, Telegram, WhatsApp (deep link)
- Both agree → start at midnight → real-time tracking
- Winner (higher WVI on Day 7) receives: badge + USDC micro-reward $1–$5 (from Gamification Budget)
- Loser receives: consolation badge + motivating message from AI Coach
Virality: "I challenge you to a WVI duel! 🤺" + link → built-in referral mechanism.
→ Related: 26_COMMUNITY.md (Community) · 03_WELLNESS_SCORE.md (WVI) · 06_YIELD_PROTOCOL.md (yield boost)
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