32 · "DAY IN THE LIFE" — USER JOURNEY DOCUMENT

Version: 1.0 | Date: 12.03.2026 | Status: Canonical Category: Marketing / Product SSOT for: User journey narratives, onboarding copy, KOL content briefs Dependencies: 04_APP_UX, 03_WELLNESS_SCORE, 06_YIELD_PROTOCOL, 09_PARTNER_PROGRAM

TL;DR

3 personas — 3 Wellex use scenarios
Each scenario: full day with timestamps, product touchpoints, emotional hooks
Used for: KOL briefs, onboarding emails, App Store descriptions, PR materials

Persona 1: Alexandra, 34 — marketer, Dubai

"I wanted to earn more. Didn't expect I'd start sleeping better."

06:45 — Alarm

Alexandra wakes up. On her wrist — Wellex Band. Before opening her eyes, she feels a light vibration from the bracelet — morning notification.

She picks up her phone. Opens Wellex.

Good morning, Alexandra ☀️
Sleep: 7h 12min · Recovery: 82 · Streak: 23 days
WVI right now: 76
Your morning forecast: great day 🔥

76 — good. Yesterday was 71. AI Coach is already analyzing:

"Today you have high HRV — 68ms. That's your best reading in the last 10 days. I recommend using this: schedule complex tasks for the first half of the day."

Earlier she used to ignore these patterns. Now — she uses them.

07:15 — Morning workout and coffee

While coffee brews, Alexandra does 15 minutes of yoga. The bracelet tracks activity. WVI climbs: 76 → 79.

On the APP screen — team leaderboard. Her team "Dubai Morning Birds" — 6th place out of 340 in MENA region. 3 WVI points to 5th place.

A small challenge for the day. She loves it.

09:00 — Office

In the elevator — quick glance at APP. One notification from AI Coach:

"You're in top 15% for consistency this week. If you keep WVI above 75 until end of day, you'll unlock Wellex Streak NFT '30 days'."

Alexandra smiles. 7 days to NFT.

13:00 — Lunch

She's at a café with colleague Dmitry. He notices the bracelet.

— Is that Wellex? Heard you can earn on it too? — I got 12% this month on $2,000. $240 in USDC. Hit my wallet yesterday. — Wait... for what? — For keeping my WVI above 70. The bracelet tracks sleep, activity, stress. Higher — higher yield. — And it actually works? — Here's the transaction. [shows phone]

Dmitry registers that same evening.

15:30 — Afternoon slump

Most employees have a concentration dip. AI Coach notices:

"Your stress level increased (EDA +12%). Normal for this time. Suggestion: 5-minute breathing technique right now."

Alexandra steps out to the balcony. 5 minutes. Returns with WVI 77.

Before she used to drink a third coffee. Now — she breathes.

18:00 — Home

On the metro Alexandra checks the WEB version: her deposit $2,000, current WVI 78, target yield this month — 13.2%.

In the partner program section: +1 referral today — Dmitry registered. She earned $5 USDC and up to 8% of his first subscription (DRB).

Nice, but the main thing for her is health. Money became a pleasant side effect.

22:00 — Night

Alexandra puts on the bracelet for the night. WVI for today: 81 — personal record for the month.

Final notification:

🏆 WVI today: 81
Streak: 23 days
Team rank: 5th in MENA (was 6th!)
Target yield this month: 14.1%
Keep it up, Alexandra. You're in the best shape in 3 months.

She puts down her phone. Falls asleep peacefully.

Persona 2: Mikhail, 41 — entrepreneur, Wellex partner, Almaty

"I'm building a network. But first — I became the best product myself."

06:00 — Before dawn

Mikhail wakes up before everyone. He's a Wellex partner at Leader rank — 38 active referrals, 4 levels in his team.

First thing he sees: WEB dashboard.

Team: 38 active participants
Team PV this month: $18,400
Bonuses earned: $1,847 USDC
Your WVI yesterday: 84 → Personal yield: 18.2%

Two income streams. Both on screen at once.

07:30 — Morning run

3 km. Bracelet tracks: steps, MVPA, Heart Rate Zone 2. WVI rises.

On the way home — voice call with new network candidate. Mikhail says:

"Most common question: 'Does it really work?' I show my screen. 38 people on the team. $1,847 this month just from bonuses. Plus 18.2% on my $5,000 deposit. This isn't a promise — it's my screenshot."

10:00 — Wellex Academy

Mikhail runs a weekly online webinar for his team. 22 participants.

Today's topic: "How to explain Wellex to someone who's never heard of DeFi."

His 3-step formula:

"Wear the bracelet → your health is measured by WVI number"
"Deposit USDC → higher WVI, higher yield"
"Everything on-chain → you can verify the transaction right now"

The team grows because he teaches — not just recruits.

14:00 — WVI Duel

One of his referrals challenged Mikhail to a WVI duel in the APP. Condition: whoever scores more WVI points in 7 days — gets NFT "WVI Duelist" + $25 USDC from the loser.

Mikhail accepts. Easy — his WVI is 84.

19:00 — Day summary

Metric	Value
WVI today	87
Target yield this month	18.2%
Team bonus today	+$89 USDC
New registrations in team	+1 (Asel from Nur-Sultan)
Streak	41 days

Mikhail closes his laptop. Tomorrow — again.

Persona 3: Anya, 27 — fitness trainer, Moscow

"I was already healthy. Wellex just started paying me for it."

05:45 — Early workout

Anya is a fitness trainer. She gets up before clients. Morning cardio session. WVI bracelet tracks:

Sleep: 8h 20min · Recovery: 91
Heart Rate Zone 2: 32 min
Steps: 12,847 for the day (still morning!)
WVI: 94 → Target Yield: 20%/month

90+ WVI — Anya almost every day. The bracelet just confirms what she already does.

11:00 — Between sessions

Anya opens WEB. Deposit $800. Target yield 20% → $160/month in USDC.

It's not her — it's her WVI working for her.

For her DeFi is simple: "I've done fitness my whole life. Now it's financially rewarding too."

14:00 — Wellex Community

In the APP — group "Moscow Biohackers". 47 participants. Anya — top 3 by WVI in the group.

Her post today:

"WVI 94 ✨ | 23 km steps in 2 days | Sleep score 91 | Wellex already credited $147 to my deposit this month 💸 | What I love about Wellex — my lifestyle now literally brings money. #EmotionalMining wellex.ai"

127 likes. 14 reposts. 3 people asked for referral link.

23:00 — Day summary

WVI today: 94
Personal record: 96 (a week ago)
Target yield this month: 20%
Monthly progress: $147 of $160 credited
Streak: 67 days 🔥

Anya smiles. She just lives as she always has. Wellex just made it rewarding.

Using this document

For KOL brief

"Show your real day with Wellex. Morning, WVI check, AI Coach, colleagues/friends — reaction, day summary. Not a script — your life. Hashtag #EmotionalMining. Link wellex.ai"

For Onboarding Email (day 3)

"How's your WVI going? Here's how Alexandra from Dubai spent her first month..." (link to persona 1)

For App Store / Google Play Description

Use micro-moments from persona 1:

"Wake up with WVI report. Get AI recommendations in real time. Earn up to 20%/month on deposit — just by living healthier."

For PR (Forbes, CoinDesk)

Use persona 2 (Mikhail) — partner story, concrete numbers, dual income.

Changelog

▸ v1.0 (12.03.2026) — created by Opus 4.6. 3 personas, full day-in-life with timestamps, usage guide.

→ Related: 04_APP_UX.md · 09_PARTNER_PROGRAM.md · 03_WELLNESS_SCORE.md

⚠️ Yield figures in this story are illustrative targets — not guarantees. Actual results depend on DeFi market conditions and individual WVI.

TL;DR​

Persona 1: Alexandra, 34 — marketer, Dubai​

06:45 — Alarm​

07:15 — Morning workout and coffee​

09:00 — Office​

13:00 — Lunch​

15:30 — Afternoon slump​

18:00 — Home​

22:00 — Night​

Persona 2: Mikhail, 41 — entrepreneur, Wellex partner, Almaty​

06:00 — Before dawn​

07:30 — Morning run​

10:00 — Wellex Academy​

14:00 — WVI Duel​

19:00 — Day summary​

Persona 3: Anya, 27 — fitness trainer, Moscow​

05:45 — Early workout​

11:00 — Between sessions​

14:00 — Wellex Community​

23:00 — Day summary​

Using this document​

For KOL brief​

For Onboarding Email (day 3)​

For App Store / Google Play Description​

For PR (Forbes, CoinDesk)​

Changelog​