01 · WELLEX — EXECUTIVE SUMMARY
Version: 6.0 | Date: 12.03.2026 | Status: Canonical Category: Business SSOT for: Top-level pitch, key metrics overview Dependencies: 06_YIELD_PROTOCOL (yield), 09_PARTNER_PROGRAM (MLM), 19_WHITEPAPER_v3 (full spec)
TL;DR
- Wellex = wellness bracelet + Wellex Vitality Index (WVI 0–100) + DeFi yield 0–20%/month + partner network
- New industry: Emotional Mining — converting verifiable biometric data into financial yield
Purpose & Scope
This document is the primary overview for strategic partners and advisors. It covers market opportunity, product architecture, financial targets, and competitive positioning. For detailed mechanics, refer to linked documents.
1. Market Opportunity
Three megatrends converging — Wellex creates the category at their intersection:
| Market | Size (2025) | CAGR | Source |
|---|---|---|---|
| Global Wellness Economy | $6.3T | 8.6% | GWI 2025 |
| Wearable Technology | $82B | 14.6% | IDC Q4 2025 |
| DeFi Total Value Locked | $195B+ | — | DefiLlama, Feb 2026 |
| AI in Healthcare | $28B | 38.4% | Grand View Research |
| Emotional Intelligence Tech | $2.8B | 22.1% | MarketsAndMarkets |
The gap: no product combines these markets into a unified protocol.
▸ 73% of users abandon fitness goals within 3 months — no financial incentive (Strava 2025) ▸ 60% of potential DeFi users distrust yield products (Chainalysis 2025) ▸ Move-to-Earn collapsed (STEPN GST −97% from ATH) — token-emission models fail without real yield
Why now (2026): ▸ DeFi yield stabilized — US Treasuries 4.5–5.2%, Arbitrage models proven (Ethena $5B+ TVL) ▸ AI coaching matured — GPT-4o, on-device inference viable ▸ Account Abstraction (ERC-4337) enables gasless, wallet-free UX ▸ Emotional AI technology commercially ready ▸ Move-to-Earn vacuum — category is open
2. Solution — Emotional Mining Protocol
Emotional Mining — converting verified emotional and physical wellbeing data into financial yield. This is a new industry, not a feature.
Wellex Band → Biometrics → WVI (0–100) → Target Yield 0–20%/month
Dual-platform architecture — the core design principle:
| Platform | Focus | Includes | Excludes |
|---|---|---|---|
| APP (iOS/Android) | Wellness + Community | WVI, biometrics, AI Coach, community, yield % display | Staking, deposits, MLM, $ amounts |
| WEB Platform | Finance + Partner Network | Staking, yield management, MLM dashboard, wallet | AI Coach, community, bracelet sync |
APP = clean wellness. WEB = full finance. One account, two experiences.
3. Wellex Vitality Index (WVI)
WVI is the "hash rate" of Emotional Mining — a daily score 0–100 from three biometric components:
| Component | Weight | Measures |
|---|---|---|
| Emotional State | 35% | HRV, EDA, 11 emotions (LSTM neural network, 80–95% accuracy) |
| Recovery | 35% | Sleep quality, phases, recovery score |
| Physical Activity | 30% | Steps, MVPA, training intensity |
WVI → Target Monthly Yield (SSOT: 06_YIELD_PROTOCOL):
| WVI | Target Yield/month | Realistic Range* |
|---|---|---|
| 0–39 | 0% | 0% |
| 40–49 | 2% | 1–3% |
| 50–59 | 5% | 3–7% |
| 60–69 | 8% | 5–10% |
| 70–79 | 12% | 8–15% |
| 80–89 | 16% | 10–18% |
| 90–100 | 20% | 12–20% |
*Realistic Range depends on DeFi market conditions. Dynamic Yield Cap adjusts automatically when SR < 1.0.
⚠️ Target Yield is not a guarantee. Actual yield depends on DeFi market conditions, WVI score, and strategy allocation. Wellex does not compensate yield shortfall from subscription revenue. Average historical backtest: 1.5–3.5%/month blended.
Grace Days: 3 days/month where WVI = 7-day rolling average (no penalty for missed days). WVI Floor for stakers: minimum WVI = 25 (no zero-punishment for brief inactivity).
4. Yield Architecture
8 streams of DeFi yield — low-to-medium risk segment:
| Source | Protocols | Yield/month | Allocation |
|---|---|---|---|
| DeFi Lending | Aave v3, Compound III, Morpho Blue | 0.3–1.0% | 30% TVL |
| RWA / US Treasuries | Ondo Finance, Maple, Superstate | 0.37–0.5% | 25% TVL |
| Prediction Markets + Options | Polymarket LP, Ribbon, Stryke | 1.5–5.0% | 25% TVL |
| Arbitrage | Funding rate BTC/ETH, CEX/DEX spread | 0.5–7.5% | 20% TVL |
AI Yield Engine: 800+ strategies selected by ML from 1M+ parametric combinations. Rebalances every 15 minutes. Backtested 36 months. (→ 06_YIELD_PROTOCOL.md)
WVI determines allocation: WVI 90–100 → full aggressive portfolio → ceiling 20%/month. WVI 0–39 → conservative 80% DeFi+RWA → ceiling ~1%/month.
Precedent: Ethena Protocol ($5B+ TVL) — proven funding rate arbitrage model operating in EU/Asia.
5. Product
| Component | Description |
|---|---|
| Wellex Band | PPG/ECG/SpO2/EDA/accelerometer/gyroscope/thermometer · BLE 5.3 · TEE anti-cheat chip · 14-day battery · Free with $19/month subscription |
| APP | WVI dashboard, biometrics, AI Coach, WHOOP-model community (groups, challenges, leaderboards) · yield % only · no $ amounts |
| WEB Platform | DeFi wallet, staking, yield management, MLM dashboard, deposit/withdrawal, full financial functionality |
| AI System | AI Coach (wellness) · AI Wallet Agent (finance) · AI Insurance Agent (risk) · AI Partner Agent (MLM) |
| WellexVault | ERC-4626 vault · USDC/USDT · Multi-EVM (7 chains) · Card on-ramp: Visa/MC/Apple Pay/SEPA/PIX |
Deposit tiers: ▸ Micro-Starter: $50–$999 · 0-day lock-up · yield from Day 1 ▸ Standard: $100–$9,999 · 30-day lock-up ▸ Premium: $10,000+ · 90-day lock-up
6. Community (WHOOP Model)
APP includes a full community layer — owners-only, wellness-focused:
| Feature | Description |
|---|---|
| Discovery | Find bracelet owners by location, interests, WVI level |
| Wellness Groups | Yoga, running, meditation, biohacking, stress management |
| Team Challenges | Weekly and seasonal WVI competitions |
| Leaderboards | Global, regional, friends — ranked by WVI |
| Living NFT | Soulbound NFT that changes visually based on WVI in real time |
7. Partner Program
10 ranks (Explorer → Legend) · 10 levels deep · 8 income streams · $0 entry.
▸ No mandatory purchases ▸ FTC 70% Rule compliant ▸ Instant Payout: USDC on-chain, <5 minutes ▸ Partner WVI Lite: floor 40 for active partners (≥3 referrals/30 days) ▸ Micro-Starter Pack: $50 minimum deposit removes entry barrier
8. Monetization
| Revenue Stream | Mechanics | Gross Margin |
|---|---|---|
| Subscription $19/month | Core revenue. Includes free bracelet, AI Coach, WVI analytics | ~85% |
| Yield fee 15% | 15% of gross yield retained by platform | ~100% |
| Reinvest fee $129 | One-time activation of auto-reinvest | ~100% |
| B2B Enterprise | Corporate wellness programs (Year 2+) | ~70% |
9. Financial Targets
| Metric | Month 3 | Year 1 | Year 2 | Year 3 |
|---|---|---|---|---|
| Active subscribers | 5,000 | 30,000 | 120,000 | 300,000 |
| TVL (stablecoins) | $5M | $15M | $75M | $200M |
| Revenue (total) | $0.5M | $6.22M | $25.6M | $62.7M |
| Metric | Conservative | Base | Optimistic |
|---|---|---|---|
| Subscribers Y1 | 15,000 | 30,000 | 60,000 |
| TVL Y1 | $5M | $15M | $40M |
| Revenue Y1 | $3.1M | $6.22M | $12.4M |
Conservative: slower adoption, no KOL virality, $5M TVL ceiling. Base: as planned. Optimistic: viral KOL campaign + MLM leaders migration + bull DeFi market.
(SSOT: this document)
10. Competitive Moat
Wellex = WHOOP (biometrics + community) + Aave (yield) + AI Coach + Emotional Mining (new industry)
| Competitor | Wellex Advantage |
|---|---|
| Apple Watch / Fitbit | DeFi yield + Emotional Mining (11 emotions) + free device |
| STEPN / Sweatcoin | Real yield from 8 DeFi yield streams — not token emission |
Defensive moats: ▸ WVI Algorithm — proprietary, patent pending ▸ "Emotional Mining" — trademark registered ▸ Community biometric dataset — impossible to replicate ▸ Partner network with payout history — high switching cost
11. Risk Protection
| Mechanism | Description |
|---|---|
| Dynamic Yield Cap | Auto-reduces yield when SR < 1.0 |
| TEE Anti-Cheat | Hardware-level cryptographic biometric signature (Infineon OPTIGA Trust M) |
| Proof of Reserves | Chainlink PoR — on-chain TVL verification |
| Multi-jurisdiction | Legal presence in multiple jurisdictions |
Integration Points
▸ Yield mechanics → 06_YIELD_PROTOCOL.md ▸ WVI formula → 03_WELLNESS_SCORE.md ▸ APP/WEB UX → 04_APP_UX.md / 05_DASHBOARD.md ▸ Partner Program → 09_PARTNER_PROGRAM.md
▸ Insurance → 22_PLATFORM_PROTECTION.md ▸ Full Whitepaper → 19_WHITEPAPER_v3.md
Open Issues
▸ Quantum claim → replaced with AI Algorithmic Selection ✅ (v4.0) ▸ Revenue/subscribers sync → $6.22M / 30K ✅ (v4.0) ▸ Yield table unified → 7-tier scale ✅ (v4.0) ▸ App Store timeline → removed from 90-day plan ✅ ▸ Customer discovery interviews: 0 completed — target 50 pre-launch
Changelog
▸ v1.0 — Original pitch (Feb 2026) ▸ v2.0 — canon-v2-rebuild (Feb 2026) ▸ v3.0 — AUDIT_REPORT_v3 sync (Mar 2026) ▸ v4.0 — Full reformat: SSOT sync ($6.22M/30K), quantum claim removed, yield table unified to 7-tier, Grace Days + WVI Floor + Micro-Starter added, Realistic Range column added
Wellex © 2026 · Confidential · Not a product offer
v6.0 Key Updates
- Claim: available from Day 1 (MVP), 2 free/month, 3rd+ = 10% fee
- Reinvest: min $100, 1x/month
- Pricing: $49/$99 = community entry, not subscription tiers
- Positioning: Live-to-Earn